“But there are other loopholes on French pavements. In Lille, as in Paris, shops are considered private spaces, and not subject to local advertising rules. So all kinds of shopfronts – from chemists to hairdressers and tech shops to trainer emporiums – can put up screens just behind their windows, beaming digital video into the street.
“’It’s crazy,’ said Fabien Delecroix an IT teacher from the Lille branch of anti-ad campaigners Résistance à l’Agression Publicitaire. ‘If someone stood naked at their window right on the street deliberately showing their body, you wouldn’t say: Oh that’s fine, they’re technically not exposing themselves because they’re in their own home.’”