So this obsession on the internet with clickbait. I get that the more clicks on an ad, the more money the company will pay a website to have their ad on the site. And I get that more clicks mean the ad is being seen by more people. And I get that the more people who see the ad means the more purchases will be made. No. Actually, I don’t get that.
I can’t think of one thing I’ve purchased because of an ad I saw. Not my house. Not my car. Not my kayak. Not my new tv. Not my laptop. Not even any of my groceries.
Show me ten studies that find otherwise. Ten independent studies. That consider and rule out other causes. That prove that seeing an ad for a product or service does indeed lead to a person’s purchase of that product or service.
