Used to be women did the cooking and the baking. Then men starting getting into it. And in theory, I have no problem with that. In fact, I’m all for making everything gender-unaligned. But now that men are in the kitchen, suddenly it’s important. So important it’s being televised.
And my god, the drama! (And they call us drama queens.) The tension, the conflict… Chefs (yes, men are chefs; women were just cooks) scream with self-righteous anger at their minions, they rush around with great urgency making sure every sprinkle of cinnamon is just right, because, well, it’s so frickin’ important.
The phenomenon defies logic. Drama, therefore importance? No, because then the toddler screaming about his toy truck in the shopping mall would rank right up there with nuclear disarmament.
If anything, the reasoning goes the other way around: important, therefore drama. (Although that’s not necessarily true either. I tend to present my case calmly and rationally, without drama, but one time, the vet’s wife failed to recognize an emergency, dying or dead fawn in my arms notwithstanding, because I wasn’t screaming. Another time, the local township council didn’t put up a requested road sign until I called a councilmember shouting at her with anger and distress, since minutes earlier, I’d almost been turned into a parapalegic by a speeding vehicle — my previous half dozen requests, accompanied as they were with just sound arguments, were ignored.)
Or is it that the drama, the tension and conflict, are the consequences of the endeavor now being competitive.
And why is that? Because men are involved? Well, yes, men see everything as a competition (except for those who resist their primal brain, their testosterone, and/or their Y chromosome). Women freely share their favorite recipes.
But it’s not just the cooking shows. Song and dance, even travelogue shows, they’re all bloody competitions now. And why is that? Are we all addicts to competition? Have we been turned into competition addicts (by male producers) (seeking male sponsors)?
I’m thinking men, therefore important. Look at what happened to bank tellers: when men were bank tellers, it was important; once women started being bank tellers, it became much less important. Similarly, but in reverse, when women did the cooking and baking, it was no big deal: some were very good at it, some not; sometimes it was a chore, sometimes a joy; it was an art and a skill, yes, but women didn’t make a show — a show — of it.
Actually, food preparation was important before too; doing it the wrong way can be fatal. Literally. Which makes it even more irritating that the recognition of importance didn’t occur until men started doing it.
And the bizarre thing is they’ve made the trivial aspects of it important; people don’t die if the cinnamon sprinkle isn’t just so.
Which suggests something else: since they aren’t focusing on the legitimately important aspects, the aspects with intrinsic importance, they have to manufacture importance; and making something into a competition is a way to do just that, a way to make what they’re doing seem important.